City of York Council are working with Public Health England Behavioural Science and Insights Unit to:
- Review existing signage and improve it prior to 29 March/12 April
- During April, run focus groups with businesses to consider whether this improved signage is working and refine it for 17 May
- During May, interview residents and tourists to understand whether the signage is prompting the right behaviours, refining signage again for 21 June.
- During the summer, polling businesses to see if the final signage has prompted the safe behaviours and if not, considering next steps.
More information here
In the meantime, to help you prepare for reopening on 29 March/12 April, the behavioural experts will share existing insight from other cities/destinations and answer your questions at a special session, with details below:
Hear from behavioural experts about keeping consumers and staff safe
To help York businesses safely manage outside space and better understand how to keep their consumers and staff safe by prompting covid safe behaviours, we are working with Public Health England Behavioural Science & Insights Unit in the run up to reopening the city.
At a session on Thursday 25 March 3-4pm, the Public Health team will share the experiences of different cities, what the evidence tells us makes a difference and how to keep consumers safe in and around your premises.
The event is open to any business owners with outside space, or large indoor spaces, and you will have the opportunity to ask questions and share your own scenarios.
To book your free place at the session, visit https://www.eventbrite.co.uk/e/reopening-the-city-with-behavioural-insight-tickets-145204666065