Independent Life are working with us an other local organisations to help York City Centre, post lockdown.
Objective
Working with partners to proactively drive local tourism and getting behind the City’s Recovery Plan.
Campaign Concept
• Emerging narrative around life after lockdown
• Increased frustration by being confined to radius around home – planning to discover new things
• The “new” roaring 20s • Independent Life can own, channel and scale the discussion
• Driving consumers to discuss, explore and discover independent life (retail, entertainment, culture, shopping & lifestyle)
Read about how they are helping York to reopen here